Clean, Declutter, Discard: Make a House Shine for Resale

October 2013 By Barbara Ballinger

 Sentimentality can be a powerful disincentive to declutter. How could a loving daughter sell her family silver, even though she dislikes the pattern? How could parents ever discard a painting by their young budding Picasso, even though he’s now 30 and hasn’t picked up a paint brush in 20 years?

Most home owners avoid those tough decisions and schlep possessions from house-to-house. But it’s far smarter to shed before moving. Not only does it clear out space to make a listing look its best, it also saves on moving costs to transport less stuff.

Are your sellers clinging to keepsakes? Share with clients these 13 steps to help make the task of decluttering less daunting.

    Tip: Taking photos may help your clients look objectively at their house, suggests Amy Trager, certified professional organizer and president of the Chicago chapter of the National Association of Professional Organizers.

1. Study the entire house. Sellers shouldn’t tackle every room in one fell swoop. Advise them to go room-by-room, starting at the front door. Sellers should pretend they’re seeing each room for the first time, says Kammie Lisenby, CEO of The Organizing Experts in Seattle. The goal is to make rooms resemble those in a hotel, says professional organizer Katrina Teeple, owner of Operation Organization in Los Angeles.

2. Make piles. Sellers should organize piles as they clear each room — for example, stack items to keep, give to family or friends, donate to a charity, sell online, get hauled away, and consign. They should bear in mind the size of the home they’re moving to, their degree of sentimental attachment, and the financial value of each item. It’s best to put highly personal items aside in the keep pile, such as family photos they don’t want buyers to see during showings, says Lisenby.

    Tip: Sellers could offer a buyers’ allowance to do their own decorating, says Barry Izsak, owner of Arranging It All in Austin, Texas, and former NAPO president.

3. Create a spreadsheet. A master list of what rooms will require organizing tasks can be helpful. This will also aid in prioritizing expenses, such as home improvements, paint, and staging elements. To play it safe with finicky buyers, sellers should go neutral in paint and decor, says Teeple.

4. Empty closets. Often becoming a graveyard for all the belongings home owners don’t know what to do with, clean, spacious closets are a coveted feature among buyers. Izsak suggests eliminating anything not worn or used in the last two years. Aim to dispose of 50 percent of wardrobes since most people only wear 20 percent of their clothes 80 percent of the time, he says. The remaining items should be stored on uniform rods, or in labeled, see-through bins, says Teeple.

5. Clear off counters and bookcases. Get rid of books that won’t be reread, particularly now that so many people read online. Add a few home decor items for sparkle. When in doubt, follow the “rule of three,” a mantra among home stagers, by clustering items into threes to create visual appeal. The final effect should reflect a neutral style.

6. Inspect the home’s exterior. Depending on the time of year, sellers may need to hire a professional to clear leaves, snow, or ice, so that they don’t hide a home’s features. Messiness and wear and tear on the outside indicates to buyers that the inside hasn’t been cared for well.

7. Check curb appeal all around. While the front yard is key to making a good first impression, more home owners spend time out back, so sellers should be sure lawns, shrubs, trees, and amenities like a fence and air conditioning condensers are maintained.

8. Spruce up the kitchen. This is the home’s most popular gathering spot and another place where everything gets dumped—backpacks, car keys, cell phones, etc. The rule of three applies here, too. Tell sellers not to stuff anything into a pantry or cabinets; get rid of it if it hasn’t been used in a few years. Also, clean out the refrigerator and freezer.

9. Make bathrooms spotless. Not every seller has a spa bathroom to unwind in, but clean grout, tiles, shower door, and vanity can make a big difference in an average bathroom. Clear out the prime real estate of a medicine cabinet, add crisp white or other neutral towels, fresh soaps, and a plant, Teeple suggests.

10. Purge basements, attics, and garages. These are a home’s purgatories—where stuff goes to never see the bright light of day, says Izsak. Anything that’s been moved at least twice and not opened needs to be reassessed, says Chris Seman, president of Caring Transitions in Cincinnati, a relocation service. Separate the items to be stored in see-through bins to reveal their contents; do so by categories, such as holiday decorations; and be sure bins are labeled clearly and have lids to keep out pests.

11. Professionalize an office. With more home owners working from home, a separate room or corner for an office can boost sales appeal. Have sellers clear up paper piles and file documents—but remember, most home owners only reference 5 percent of their files, says Seman. The work area should include good illumination, a comfortable chair, and clean equipment, says Izsak.

12. Get rid of belongings. Now it’s time for your sellers to rethink what to do with everything in piles. Here are some upsides and downsides to these decisions:

    Sell or auction through an online vendor like Craigslist or eBay or at a flea market. Downside: It may take time to get the desired price.

    Leave at a consignment shop to get stuff out of a house now. Downside: Proceeds get shared, and it may take a while to sell.

    Give away to family, friends, or a nonprofit such as freecycle.org. Some communities let residents leave stuff outside their house with a sign, “Take it!” Upside: It gets rid of things fast.

    Have a group haul it away such as 1-800-Got-Junk? Upside: This avoids driving it to a dumpster.

    Donate to a charity. Upside: It gets out of a house, helps someone in need, and provides a deduction. Fill out IRS Form 8283 if total exceeds $500.

    Organize a yard sale. If time is of the essence, the seller could hire a professional who sets up tables, takes money, and gets rid of what doesn’t sell. Downside: Proceeds get shared.

13. Don’t repeat collector mania. Once sellers move into their new home with fewer possessions, advise them to purchase carefully. Sending organization ideas and decluttering tips is a great way to keep in touch with past clients. Check out HouseLogic’s REALTOR® Content Resource for helpful home staging, maintenance, and organizing articles you can use in your newsletter or blog, or share them on your social networks for free.

Make Your Offer Stand Out

          

  Real estate consumers are realizing that there has rarely been a better time to buy a home. In fact, historically low mortgage rates coupled with lower home prices have even sparked bidding competition in markets around the country.

A good home in a solid location may attract ample attention only hours after being listed. Home buyers can make their offers stand out from the rest through one or more of the following strategies:

            Price. Obviously, price tends to be the primary consideration for sellers. When you’re competing for a home, to get an edge, think about adding a clause stating that you will beat the highest offer by “x” dollars up to “x” amount. Cash offers can be more attractive to sellers as well. Although sellers will receive their money at closing whether buyers pay with cash or take out a loan, cash offers don’t require lender approval.

Financing. It’s not enough to be pre-qualified. Pre-qualification only tells how much you can afford. Pre-approval goes a step further. Your lender will thoroughly evaluate your application—including verifying employment information and financial disposition—then clear you for a loan of a determined amount. Having your loan pre-approved gives you a sizeable advantage by putting you on equal footing with cash buyers.

Good Faith Deposit. Buyers offering a larger-than-customary amount of “earnest money,” a deposit that accompanies an offer, may get a seller’s attention. By committing more money up front, buyers demonstrate greater sincerity and motivation to close the transaction. Your real estate professional can guide you as to the appropriate sum for your specific transaction.

            Contingencies. Consider minimizing contingencies, those clauses that allow buyers to back out of a contract if certain conditions are not met. For example, it’s common for buyers to make the purchase contingent upon their securing satisfactory financing. Obviously, offers with the fewest conditions tend to be more attractive to sellers.

From a contingency standpoint, first-time buyers are often better prospects for a seller’s home than move-up buyers. That’s because first-time buyers’ offers are not contingent upon the sale of a present home. Even if a move-up buyer has an offer in hand, that buyer’s offer may be contingent on another contingency, and so on down the line. If one transaction derails, they all might.

            Relationship. Help the seller get to know and identify with you by looking for ways to connect. Find common interests, such as a shared appreciation of gardening. You can then persuade the seller that her prize roses will be well tended. Share brief family stories. The more the seller gets to know and like you, the better chance your offer will stand out in a competitive environment. 

            Considerations for Short-sale and Foreclosure Transactions – Bank-owned properties represent a significant portion of today’s housing inventory. Competition can be most keen for these homes as their prices can run 10% to 20% below current market value.

            Banks conduct extensive research to set these prices and generally base them on current market value less the cost of required repairs. Make your offer based on your own check of comparable sales and other due diligence. Banks won’t get offended by a low offer, yet a realistic offer will more likely keep you in the running.

            Remember, patience is essential when buying bank-owned property as the process can take up to six months and longer.   

  Work with your local Prudential Real Estate sales professional to buy your dream home or investment property. His or her knowledge, skill and expertise will help you make sound real estate decisions today or any other time.

Bringing the Generations Together

          

  Although your home may have been housing a traditional family of a mom, dad and two kids, savvy real estate agents will tell you that in order to attract more buyers, staging your house as one fit for multi-generations is the way to go.

            More parents and grandparents are finding a need to move in with family, as many can no longer afford the increasing rates of the adult communities where they once lived. Furthermore, the economic climate is forcing many kids to return home once their schooling is done.

            A recent multi-generational study conducted by the Pew Research Center, Washington, D.C., revealed that multigenerational living has been on the rise over the past decade, fueled by demographic and cultural shifts.

            “One of the things that struck me about this change is that it’s coming from all directions,” said Paul Taylor, author of the report. “More young adults are moving back home, more elderly are moving in with their middle-age children and more middle-aged children are moving back with their elderly parents.”

            Data from the study shows that in the 10-year span between 2000 and 2009, the number of households practicing multi-generational living increased to 33 percent, with more than 49 million Americans currently living in homes with three or more generations.

            Real estate professionals are tending to highlight features such as finished walkout basements and bonus bedrooms today more than ever. That’s why when your agent tells you that switching out your office or transposing the basement play area to one that resembles more of a bedroom is the way to go, you should be listening.

            When selling your home, you need to look at the process from the perspective of all buyers, not just yours. Consider how a multigenerational family might use the various spaces available, and give prospective homebuyers options to easily transform from single-family to multigenerational living.

            Therefore, any home that contains bonus space is a viable candidate for a multigenerational buyer who’s planning to bring an ill or out-of-work family member back into the fold.

            Experts agree that intergenerational living is easier when each family subunit has its own space. “Everyone who is going to share the home should have a private area of their own,” said Amy Goyer, a multigenerational expert at AARP. “It is best if there is more than one common area so that children and adults have spaces to relax in without everyone having to spend all their free time in the same room together.”

            Multigenerational house design can be applied to just one structure or can be accomplished with two or three units to keep families together while preserving their independence and privacy.

            According to Cam Marston, author and founder of the research firm Generational Insight, there are a number of benefits for different generations of a family living together. “It’s less expensive, obviously, but more importantly, they can learn from one another,” Marston said. “Separating generations keeps them aloof from the trends and important things impacting each generation. When they are all under one roof, they can grow up sooner and stay young longer. It works on both ends of the generations.”

            Another thing for home sellers to consider when it comes to attracting multigenerational buyers is the home’s accessibility for people who might be living with aging parents who use wheel chairs or walkers.

            Creating a complete, accessible living space on one level with safety features can make a home attractive to people of all ages.

Make Sure Your Home Stands Tall in a Competitive Market

 Home sellers today must convince a new era of buyers returning to the market that their homes stand for value and quality.

The time-honored open house event remains a terrific way to expose your property to many consumers and gain distinction from the competition. While your real estate professional will advertise and manage the event, it is up to you to ensure that your home is seen in the best light possible. Remember, you only have one chance to make a first impression, so approach your open house event as your property’s showcase. Here are several ways to make your property shine, inside and out.

Start with the outside. Do a visual check of the front of the house from across the street. Does your property have curb appeal? It should look inviting, with a trimmed lawn and flowerbed and a freshly painted front door. Polish door handles and knockers and replace worn items such as a rusty doorbell. Consider adding a new doormat and flowering plants at the entrance. Don’t forget to wash your windows and clean any oil or rust spots from the driveway.

Be sure to inspect the side and back yards. Add some flowering plants to the back as well. Clean and rearrange the outdoor furniture to look inviting. Put away gardening tools, and tidy around the grill area.

Now focus on the inside of the home where cleanliness, space, smell and lighting are vital. First get your house in tip-top condition by cleaning and clearing away clutter. Steam clean and vacuum the carpet. Make sure your floors are waxed and shiny. Touch up nicks on walls and make sure the porcelain sinks and tubs and metallic fixtures shine.

Be conscious of any lingering odors such as smoke, pets or strong-smelling foods. You may need to air out your home prior to your open house event. Consider grinding fresh lemons in the garbage disposal. And don’t forget to empty all trash containers.

Look at your countertops in the kitchen and bathrooms and the tops of your bureaus. Do they seem cluttered? Clear away and store as much as possible. You want your home to seem spacious.

Next, set the mood. Let your prospective buyers picture your home as their own. Rearrange the furniture so that rooms look more spacious, or consider removing furniture and accessories.

Lighting is also important to creating a desirable atmosphere. Bright lights provide a cheerful environment and make a small space appear larger. Pull back all the drapes and open the blinds. Turn on all the lights. Make sure all light sockets have fresh bulbs. Use softer lights for rooms in which you want a warm, cozy feeling.

Don’t forget little touches such as fresh flowers, lighted candles in the bathrooms, new logs in the fireplace, or a bowl of fresh fruit on the kitchen counter. You may even want to set your dining-room table with color-coordinated table settings.

Home buying is steeped in emotion. Sellers shouldn’t rely on buyers to use their imagination; they must capture buyers’ imagination. Remember that buyers may see seven or eight homes in a single day. The most memorable home will be the one that seemed the brightest, the most spacious and the most cheerful.